Family Mart establishes a new company. Digital signage installation and video content distribution at stores

FamilyMart and Itochu Corporation will establish a new company to develop a media business that utilizes digital signage installed at stores. The business of the new company is a media business that distributes content to digital signage, and the business start date is scheduled for October.

The new company will install multiple large-screen digital signage units in FamilyMart stores nationwide to distribute video content such as entertainment information, art, news, and local information.

We also plan to develop an advertising service. Targeted distribution by area and time period, visualization of advertising effects such as signage visibility rate and in-store purchases, and collaboration with digital advertising services that utilize purchase data held by Data One, established in October 2020. , aims to provide new added value to advertiser companies.

As the first step, we will introduce signage to 3,000 stores by the spring of 2022. It plans to build a media that can contact more than 82 million people per month. After that, we aim to introduce it to all stores where it can be installed within three years.

In addition, ITOCHU will utilize its network in each industry to support the building of alliances with retailers such as supermarkets and drugstores other than FamilyMart, as well as with other business formats.

As a background to the establishment of the new company, the growing importance of marketing measures that transcend the boundaries between real and digital. FamilyMart has a nationwide network of approximately 16,600 stores and has contact points with more than 450 million monthly consumers. From September 2020, we installed digital signage at FamilyMart stores and started a demonstration experiment.

As a result, we established a new company because we were able to confirm the expected effect, and proceed with full-scale business development. In addition to advertising and purchasing effects, we expect crime prevention effects through the distribution of content that encourages the prevention of special fraud.

The new company will be capitalized at 990 million yen (including capital reserve of 495 million yen). The investment ratio is FamilyMart 70% and Itochu Corporation 30%.