Jaguar Land Rover, the new strategy for electrification "REIMAGINE" Jaguar debuts in the BEV specialty brand, and the first BEV of Land Rover debuts in 2024.

　Jaguar Land Rover Japan held the online press presentation "The Future of Jaguar" on May 21.

　In this event, the new strategy "REIMAGINE", which focuses on the electrification of both brands announced by the British Jaguar Land Rover in February, has been introduced again, and Jaguar Land Rover Japan, President and Britain, and Britain.Jaguar Land Rover, CEO, Tieri Borore and others, explained the outline.In addition, an initiative in Japan for electrification was also introduced.

　In the REIMAGINE strategy, Land Rover will introduce six types of EVs (electric vehicles) luxury SUVs in the next five years, and Jaguar will be BEV (electric vehicle) of 100 % of the lineup by 2030, and by 2039.The target is to zero CO2 emissions throughout the product and operations.In the Land Rover Lineup, about 60 % of them are replaced with a power train without a tail pipe (no emission gas), and it has been announced that both brand diesel engines will be abolished by 2026.