OPPO progresses in Latin America.Get the "share leader" in the middle range market in Mexico !!

　According to the data from the market research organization Canalys, OPPO has rapidly expanded its share in the Latin American market, especially the RENO series released in 2021, leading to the expansion of share, and has become the leader in the Mexican middle range market."Nomiya" told me.

　OPPO was the latest data of 9%global share in the fourth quarter of 2021, and became the world's four largest smartphone maker.Unlike Vivo, small rice, etc., OPPO's advertising strategy was sponsored by Tennis in the 2021 Wimbledon Championship, which is the first Asian company.In the past sponsors, there are many prominent faces such as PUMA and Rolex.

　According to Canalys analysts, OPPO has been actively promoting advertising promotion measures, including entering the Latin American market in 2020 and adopting local celebrities as the image character.

　2020年下半期、OPPOはメキシコの2大携帯通信事業者であるTelcel、AT&T両社と提携を開始し、同年第3四半期と第4四半期の出荷台数は、それぞれ前年同期比で1035%、107%増の大躍進。OPPO Reno 5系統の投入も、市場シェアの拡大とブランドとしてのミドルレンジ・ハイエンド商品への成長を後押し。

　According to the IT Noya, OPPO accounted for 12%share, the fourth largest Mexican market in the third quarter of 2021, and the number of shipments was several tens of times compared to the same period of the previous year.According to CANALYS data, it was ranked first in the $ 400-799 price range.

　According to analysts, in 2022, OPPO is likely to face competition with rivals such as Motorola and glue, and it is necessary to focus not only on market share but also for customer satisfaction and after -sales service.is.