What is "NESTO", a Welbyswing Community launched by Mr. Fujishiro of "Extended Family" and former Voyagin Takahashi and others?

People cannot live alone.As long as it is a social animal, this is probably both physically and mentally.Someone other than me who is closest to me when I get rid of it is my parents, siblings, sisters, and family.From there, in units of regional communities and countries, the relationship with the other party changes from more closely to a slow one.Human relationships have long been in proportion to genetic and geographical proximity.

The expressions, such as "next to the three houses" or "others closer to the distant relatives", can be said to be the fact that psychological proximity is derived from geographical proximity, but social networks, tele -telephone.The penetration of services such as conference and VR / AR is about to be covered with such common sense.

In 2017, artists and entrepreneurs, Kensuke Fujishiro, launched CIFT, a project based in Shibuya and Kyoto, where creators and others live together.Under the concept of a "extension family" that can share values, Mr. Fujishiro himself is also a resident of a share house, and about 100 members from 0 to 62 years old are under the same roof (actually several places.I lived together at the base).Thus, it was proved that it was not necessary to rely on genetic proximity in sharing and helping values.

The next thing Fujishiro decided to work on CIFT was "NESTO", which started last year.In order to know Nesto, you will need to understand the concept, "Distant Neighborhood, which is physically separated, but mentally nearby).The new social experiment can prove the hypothesis that people do not need to rely only on geographic proximity.

Mr. Toshihito Iguchi of Dabel, who had previously interviewed, also became unable to meet his family and friends in Corona, and began to find a new friend in the app, revealed that "after all, everyone was good."He said that it was a cruel truth.Regardless of whether it is cruel, it is no longer needed to be near (geographical) near (geographical).

The expansion of Corona's infection has spurred changes in the mindset of people.Many companies have been allowed to work on teleworks, and people have reduced the trouble of commuting, but at home, many problems such as not being able to concentrate on their heads without switching to work mode, and no productivity increased.。Humans are luxurious creatures, and they may find some restraint and regularity as they are free.

In the world, it may be the opposite effect, too rational, and the opposite effect.He expects the paradigm to change, and his NESTO is trying to express the world where the paradigm shift has occurred.(Omitted)

We decided to take a startup, one of the modern economicism formats, because we wanted to develop from CIFT and make it a platform that can be accepted by layers and market layers.(Mr. Fujishiro)

The activity reservation service "Voyagin" has been chasing in BRIDGE until 2015, which has been acquired since its founding in 2012 (the original service name is "Findjpn", the company name is entertainment kick).In June last year, the founder Rishi Takahashi graduated from his Voyagin after a keyman closing period, five years after the acquisition.He was on a journey around the world to develop his next business plan.

By the way, Mr. Takahashi has been active as an angel investor and has been operating Marie Kondo's related content business (Rakuten acquired in 2019), and JAPANWORK (acquired by Rakuten in 2019) and a collective search site for foreigners.In 2019, En Japan has been invested in, and has experienced Igujits as entrepreneurs and investors.He also invested in Nesto to involve the business of creating the future.

There is a feeling of passing Voyagin PMI and passing.And what to do next?I think everyone thinks so, but if you start up for many years, you will be a little tired and burn out, so I wanted to restore my mind and body.I want to improve the performance with quality instead of working.I wonder if the mindfulness will be able to perform as much as you have covered in the amount.(Omitted)

(I will do business once in Voyagin) When I do something new again, I came to find a business that seems to be profitable anyway and think that it is not necessary to do it.。Rather, I thought it would be nice to contribute to what is needed and sympathetic in the world.(Mr. Takahashi)

At first, Mr. Takahashi was involved only as an investor and did not plan to participate as a player himself, but the plan to travel around the world due to the expansion of Corona's infection was forced to postpone, and on the other hand, a business plan that came up from Mr. Fujishiro.The book stated in the column in charge of the founding member that "I want to select a person like Takahashi", so I decided to take on CFO.

Laziness and loneliness are the contexts that I would like to mention in Nesto, especially from the new life style born in the corona.Many people have become sharp and feel lonely.Including myself, I decided to be involved in Nesto because I wanted to heal the people who have been doing the job and make them healthy.(Mr. Takahashi)

NESTO is a community where members who can share the same values meet each other over time.The place is not selected because it is done online, but by matching time and consciousness with other people, the user gains a virtual sharing experience.Seven programs (nesto are called "rhythms"), including bone -standing Zen, Tanden meditation, and Tibetan exercises, centered on leaders called hosts.

Although the space is not shared, by fixing the meeting time, even those who have never met can get along.By doing what has been decided in a fixed time (= rhythm), it is a service that you can prepare, and it is a service that you can meet everyone.The host is leading the gathering people, but not the relationship between the instructor and the student.People who share the same experience are complemented.(CXO = CHIEF EXPERIENCE OFFICER Yokoyama)

All rhythms are incorporated as a chat time, besides the main activities such as meditation and gymnastics.Four months from the start of the service, the number of members reached about 100, but the rapid expansion will collapse the community up to 1 month..It has increased only 25 times (in principle, it can only be enrolled by introductions from members, but some of the external communities that have been provided for free have been handed over by NESTO).

The host can receive 30 % of the membership fees (total sales) from members who participated in each rhythm from NESTO.That doesn't mean that livelihoods are made, but it is troublesome to prepare and teach content as a lecturer, but are supported by those who want to share the knowledge and everyday life.In the case of lectures, it is important that the content is improved as the participation goes on, but it is important that NESTO provides content that does not change every time at any time, and the host is "Mantra".I want you to sing the same thing every time. "

If you hear the word mantra, some may be religious.It may be true, Fujishiro continues.

The religion itself is not bad, and in a sense, it's like a petit serving service, in a sense, doing the same thing with everyone.Only the time you decide on your own, with everyone for 30 minutes (editor -in: Some rhythms are provided for 45 minutes), you can connect with invisible values.(Mr. Fujishiro)

The idea of making this value shared into a platform business, not a religion, may have been inspired by Konmari Media, where Mr. Takahashi has invested.Housewives who have been singing "JOY SPARK", who yearn for Marie Kondo, are called "Komari Believers", but she succeeded as a business person, not a religious person.MARTHA STEWART is also the same.

There is probably a reason that Fujishiro was not NPO or even a religious organization, and launched as a startup.

Welbying -only people are closed with them, and business people are independent of business people.I don't want to divide it.Although there are investment returns, there are companies like "Kamakura Investment Trust" that have a positive effect on the world.We want to guarantee financial returns and do not divide well -by -wing and business.(Mr. Fujishiro)

NESTO plans to increase various rhythms, such as writing, walking dogs, playing musical instruments, and making regular vegetables.However, it is not an experience that the host will unilaterally create a recipe and teach the cooking method, but to protect the shape of a community that can share the same daily values.Can people use IT to keep connecting with their hearts in the divided world? This may be the beginning of a new business format in the aftercona era.